19. May 2017
Beautyworld Dubai 2017
A complete success with an oriental line: Frey + Lau at the 2017 Beautyworld
With more than 1,500 international exhibitors, Beautyworld Middle East is one of the largest and, in the true sense of the word, most beautiful trade shows for cosmetics, wellbeing, fragrances and hair care worldwide. It is the Middle East’s premier industry networking event. From makeup and hair styling to current scents and body care to wellbeing and spa – in Dubai, visitors are introduced to current trends, interesting product innovations and new market developments having to do with beauty and wellbeing.
At this year’s Beautyworld from May 14-16, the German pavilion, themed “Germany – The Quality Country,” saw a large number of visitors and had Frey + Lau as one of its exhibitors. Its open, modern design with harmonious and warm colors invited numerous visitors to discover new fragrance worlds and get to know Frey + Lau’s extensive portfolio. One of the special highlights that Export Manager Kai Lüdemann’s trade show team showcased was the newly developed oriental Fine Fragrance Line, which was shown exclusively and for the first time at Beautyworld. The balsamic and spicy character and the sophisticated composition of sensual and sweet aromas of its six new scent creations for ladies and men conjure up visions of the magic of the orient and its many delights. In addition, perfumers and fragrance experts from Marketing and Sales presented a great deal of other highlights from the company’s wide range of perfume oils and essential oils as well as from its raw materials for fragrance creation.
Kai Lüdemann is highly satisfied and comes to an entirely positive conclusion: “These past three days in Dubai have been a great success for us. Our new Fine Fragrance Line has been very well received by visitors, and we are pleased about numerous new, promising contacts. We have been able to gain many new impressions and get an idea of current tendencies and trends on the market – and we are going to integrate all of this in our next product development projects.” Those projects are certain to feature new attractive topics for the 2018 Beautyworld in Dubai!
17. May 2017
Frey + Lau on the run!
Henstedt-Ulzburg is running – and we are right along with it. The New York Marathon? It can’t keep up with a running event held practically in front of your own doorstep. The Henstedt-Ulzburg Volkslauf run and walk took place for the tenth time on May 12th, surpassing itself with some “special effects” to mark the milestone anniversary: Along with the 5 and 10 km routes, a full marathon course awaited ambitious runners for the first time. Participants who did not want to go the whole distance alone could also run with a relay team. The Bateria Barulho Samba band provided the extra dose of motivation and the right rhythm for the nearly 2,000 participants – and off we went.
It is a point of honor that Frey + Lau supported this great event not only as one of the main sponsors, but also with a team of its own: 68 enthusiastic employees and their families took to the starting line sporting bright orange shirts. We like to think of Frey + Lau as one big team, in which everyone is different, but still sticks closely together. The running crew perfectly reflected our sense of community: From children of the ‘90s to the over 50s, whether walking or running a 5 km or 10 km, Frey + Lau was everywhere at the event. A special athletic accomplishment: One colleague even did us proud in the marathon race and earned a place in the Top 15. Hats off!